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  • November 19, 2025

    171 | We Made It to Standard of Care!

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    In this episode, Liz Cumby and Rachel Medeiros unpack their conversation with Becky Lai, exploring what it really takes to guide a therapy from clinical trials all the way to becoming standard of care. Together, they highlight how strategic training can accelerate adoption, strengthen KOL engagement, and build a trusted brand in the MedTech space. This debrief is part of our year‑long 2025 MedDevice Training Journey, where we examine how training evolves throughout each stage of the product life cycle—and why it matters. Whether you’re shaping clinical trial education or preparing for full commercialization, this discussion offers practical insights you can put to work immediately.

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Adult Learning AI Assessment Budgeting clinical education clinical training Clinical Trials Continuing Education Course Evaluation Cumby Consulting Facilitators Field Trainer / Mentors Field Training Get To Know Us Go-to Market Strategy Instructional Design life sciences training Liz Cumby MedDevice Training Journey medical device lifecycle medical device training MedTech marketing MedTech training National Sales Meeting (NSM) Needs Assessment physician-led training Physician Training product adoption product launch strategy product portfolio expansion Professional Development professional education Rachel Medeiros sales force development sales rep training Sales Training Targeting Teaching Modalities training best practices Training Modalities Training Strategies training strategy Trends Trey Morton Working with Consultants