All Episodes

September 24, 2024

139 I Case Study: Commercial Product Launch

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In this episode, Liz & Rachel discuss a recent commercial product launch they worked on in partnership with a company and the other consultants the company had hired. During their conversation, they cover their key learnings from the experience and the action steps they (and the company) took to ensure all deliverables were consistent, on-brand, and on time.

September 17, 2024

138 I Executive Insights: Questions to Ask When Selecting a Training Consultant

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Once you've approved the budget for a training consultant, how do you choose which one to hire? In this episode, Liz and Rachel discuss questions you can ask to find the best consultant to meet the training needs of your product and your company. They also offer questions for ensuring that the consultant can successfully partner with your organization to create and implement a new training program.

September 10, 2024

137 I Research & Reflect: Overcome Bias by Using Consultants

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In this episode, Liz and Rachel discuss five types of internal bias that may be present as you develop a training strategy and how to overcome that bias - using consultants. Becoming aware of these biases can help you push past "the way we've always done it" to create effective and engaging training.

September 3, 2024

136 I Consulting Is an Investment, Not a Business Expense: Interview with Holley Proctor Miller

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In this episode, Liz is joined by Holley Proctor Miller of Grey Matter Marketing to discuss the ways consultants can positively impact medtech organizations. In this episode, you'll hear how consultants can overcome bias and save you time. Liz and Holley also explain why hiring a medtech consultant is a longer-term investment for your company, not a one-time business expense, and what you should do to create a successful partnership.

August 27, 2024

135 I Case Study: A Global Training Strategy

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In this episode, Liz and Rachel share a recent experience working with a large, global, capital equipment organization to create a unified training strategy. The company had multiple business units in multiple regions - all working in silos to develop training content, which was focused on the products' features, but lacked any explanation of their benefits.

Through interviews, meetings with a core team, and the review of current materials, Cumby Consulting developed a global training strategy with a new organizational structure. The result: consistent and efficient product training covering both the features and the benefits with unified messaging across the globe.

August 20, 2024

134 I Executive Insights: The Prime Time to Set Your Training Strategy

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Executives, this one's for you! Listen in as Liz and Rachel discuss the prime time to set a training strategy for your launch whether you're working with external consultants or building it internally. They'll discuss why it's so important to give this strategy development the time and resources needed to be creative and strategic in the development process.

August 13, 2024

133 I Research & Reflect: Lippitt Knoster Model

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The Lippitt-Knoster Model for Managing Complex Change explains the six elements required for successful change: vision, consensus, skills, incentives, resources, and an action plan. In this episode, Liz and Rachel discuss the model and the results if just one element is missing.

Throughout their conversation, you'll hear how this model can help ensure a successful med device product launch.

August 6, 2024

132 I Interview with Monica Campbell

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In this episode, Liz is joined by Monica Campbell, Sr. Director of Pain Interventions Medical Education and Sales Training at Medtronic. They discuss how having a clear strategy gives teams a clear direction, permission to say no, and reasons to celebrate.

Tune in to hear more about the development of training strategies, how to respond when they change, and how to best share them with key stakeholders.

July 23, 2024

131 I Case Study: Unbiased Assessments

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How can we put testing measures in place to ensure we are achieving competency? One of our clients recently faced this same question. In today's episode, Liz & Rachel walk through the process of creating unbiased assessments, gaining key stakeholder alignment and using a 3-pronged testing approach - all of which resulted in a more confident and competent sales team.

July 16, 2024

130 I Executive Insights: Set Your Assessment Culture

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Executives, you have the power to set your assessment culture! In this episode, Liz and Rachel discuss their high expectations for rep assessments, the importance of developing assessments that ensure patient safety and procedural consistency, and the keys for building a culture that understands and supports your assessment culture.