Episodes
165 | What We Got Wrong (and Right): Rethinking Commercial Training
This week Liz and Rachel break down the interview with Tony Recupero as they discuss commercial training and the meeting of technical and selling skills. They reflect on the power of informal mentors, the need for good questions, and how to reinforce marketing messages within clinical training. They end their conversation reflecting on how
149 I The Pulse of MedTech: Past Trends, Future Visions
In this episode, Liz and Rachel discuss how their predictions played out over the course of the year and share what they expect to see as trends in 2025. Get inspired for the year ahead as you think about what we could see in 2025!
148 I Effective Organization: An Interview with Holly Scott
In this episode, Liz interviews Holly Scott about organizational effectiveness. In their conversation they discuss how to get "the path of least resistance to get to certain goals." Holly shares the importance of ensuring there are both healthy companies and healthy careers and how the med tech industry can do just that.
139 I Case Study: Commercial Product Launch
In this episode, Liz & Rachel discuss a recent commercial product launch they worked on in partnership with a company and the other consultants the company had hired. During their conversation, they cover their key learnings from the experience and the action steps they (and the company) took to ensure all deliverables were consistent, on-brand, and on time.
132 I Interview with Monica Campbell
In this episode, Liz is joined by Monica Campbell, Sr. Director of Pain Interventions Medical Education and Sales Training at Medtronic. They discuss how having a clear strategy gives teams a clear direction, permission to say no, and reasons to celebrate.
Tune in to hear more about the development of training strategies, how to respond when they change, and how to best share them with key stakeholders.
125 I Research & Reflect: Cognitive Load Theory
In this episode, Liz and Rachel discuss how to coach KOLs to prevent information overload by discussing John Sweller's Cognitive Load Theory. Tune in for their tips on managing the intrinsic load of the content while improving the germane load through presenting the information with existing schema. Finally, learn how to reduce the extraneous load which may distract from the learning.
122 I Executive Insight: Think Outside the Box!
Executives, it's time to think outside of the box! Training is so much more than a PowerPoint in the classroom. Listen in as Liz and Rachel share why it's important to encourage your training teams to think outside the box and for some of the ways they're currently thinking about training physicians and reps outside of the classroom.
120 I Podcasting with Tom Salemi
Join us for an insightful episode as we sit down with Tom Salemi, a recognized voice in the medical device podcasting world. With a track record of successfully launching and hosting multiple podcasts, Tom shares his do's and don'ts when starting a podcast.
Whether you're a seasoned podcaster or just starting out, you won't want to miss his expert advice on how to create compelling content, build a dedicated audience, and establish yourself as an authority in your niche.
119 I True Story with Dr. Melissa Adrouny
Join us as we speak with Dr. Melissa Adrouny, a native of the Bay Area and a seasoned OBGYN. In this podcast, Dr. Adrouny offers a glimpse into her professional background and med school experiences while sharing valuable insights into what she looks for in sales representatives engaging with her medical practice. Don’t miss this
97 I Executive Insight: Invest in Long-Term Growth
It's easy to invest in the initial training of physicians and reps, but if you want continued commercial success the investment should not stop there. Executives, invest in continuing education for your physicians and reps to see long-term growth, product adoption, and the results you expect from your product. In this episode, we discuss more about why this investment in continuing ed is worth it!
