• May 21, 2024

    122 I Executive Insight: Think Outside the Box!


    Executives, it's time to think outside of the box! Training is so much more than a PowerPoint in the classroom. Listen in as Liz and Rachel share why it's important to encourage your training teams to think outside the box and for some of the ways they're currently thinking about training physicians and reps outside of the classroom.

  • May 20, 2024

    121 I Research & Reflect: Podcasting for Learning, Retention, & Enjoyment


    The research is in: using podcasting in training is a good modality for learning, retention, and enjoyment. Join Liz & Rachel as they discuss the Wolpaw et. al (2022) research on using podcasting with medical trainees. In their research, they compared reading a textbook to listening to a podcast while seated to listening to a podcast while on a treadmill. With all of their experiments, the podcast performed just as good or better at helping the trainees learn and retain the information. And not only that, they enjoyed the podcasts more, too!

  • May 7, 2024

    120 I Podcasting with Tom Salemi


    Join us for an insightful episode as we sit down with Tom Salemi, a recognized voice in the medical device podcasting world. With a track record of successfully launching and hosting multiple podcasts, Tom shares his do's and don'ts when starting a podcast.

    Whether you're a seasoned podcaster or just starting out, you won't want to miss his expert advice on how to create compelling content, build a dedicated audience, and establish yourself as an authority in your niche.

  • April 30, 2024

    119 I True Story with Dr. Melissa Adrouny


    Join us as we speak with Dr. Melissa Adrouny, a native of the Bay Area and a seasoned OBGYN. In this podcast, Dr. Adrouny offers a glimpse into her professional background and med school experiences while sharing valuable insights into what she looks for in sales representatives engaging with her medical practice. Don’t miss this […]

  • April 23, 2024

    118 I Case Study: AI for Video Creation


    Recently we created a series of physician-to-physician videos highlighting key product messages. Throughout the process we utilized artificial intelligence to highlight key timestamps and create transcripts. But the result wasn't always as good as we hoped. Listen in as we describe where AI helped in the process and where we still had to put in the work to make a really great video.

  • April 16, 2024

    117 I Executive Insight: Lead in an AI-Dominated World


    According to McKinsey (2023), AI is changing how companies need to think. Executives, it's time to think with AI in mind! How will you hire in a world dominated by AI? How will AI drive revenue and cut costs? How will you train your current staff to adopt to the changing landscape with the adoption of AI?

    In this episode, we'll share with you the research and our thoughts on how AI effects the MedTech leader.

  • April 9, 2024

    116 I Research & Reflect: The State of AI


    The use of AI is continuing to grow in every industry, age group, and region. McKinsey's 2023 State of AI report provides valuable insights into how AI is changing companies, hiring profiles, and day-to-day work.

    In this episode, we discuss the research, our own experience with using AI, and how we see AI working (and not working) in medical device in the future.

  • April 3, 2024

    115 I AI for Med Device: A Conversation with Omar Khateeb


    This month, we shed light on the utilization of AI in the industry. In our latest interview, Liz sits down with Omar Khateeb, a distinguished industry expert. Join us as we delve into the realm of AI within the industry, exploring its practical applications, the significance of prompts, and its transformative impact on processes. Omar Khateeb shares his invaluable insights on AI's role in reshaping diverse sectors and offers his predictions for its ongoing evolution.

  • March 26, 2024

    114 I Case Study: Advanced Field Training


    Field training isn't just for the new hire! Recently, we created a field training program for a company looking to train their existing sales force to a new call point. In this case study, we explore how we worked with experienced reps to create, deploy, and debrief field training experiences that left them confident, bought in, and ready to cover cases.

  • March 19, 2024

    113 I Executive Insight: Get in the Field!


    Executives, we know you're busy, but it's time to get in the field! Aim to be in the field at least one day every three months to remain relevant, engaged, and aware of your product's environment.

    Listen in as we discuss why and how to make time to be on the road with a rep!