103 I Research & Reflect: Ebbinghaus’s Forgetting Curve
German psychologist, Hermann Ebbinghaus, created the Forgetting Curve based on his research in the late 1800s, but it was replicated and confirmed in 2015.
Ebbinhaus's research showed that there is an exponential loss of information that one has learned over time. The sharpest decline occurs in the first hour and the decay is significant through the first day. The curve levels off after about one week.
This means that when it comes to newly learned information, if you don’t use it you lose it! In this episode, we discuss more about this research and what it means for National Sales Meetings.