March 26, 2024
114 I Case Study: Advanced Field Training
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Field training isn't just for the new hire! Recently, we created a field training program for a company looking to train their existing sales force to a new call point. In this case study, we explore how we worked with experienced reps to create, deploy, and debrief field training experiences that left them confident, bought in, and ready to cover cases.
March 19, 2024
113 I Executive Insight: Get in the Field!
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Executives, we know you're busy, but it's time to get in the field! Aim to be in the field at least one day every three months to remain relevant, engaged, and aware of your product's environment.
Listen in as we discuss why and how to make time to be on the road with a rep!
March 12, 2024
112 I Research & Reflect: The OSF Ratio
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In the 1980s, researchers at the Center for Creative Leadership created the 70-20-10 model for learning, saying that 70% of managerial learning should come from hand-on experience, 20% from others, and 10% from formal training. But more recent research from the Training Industry, shows that a variable OSF (On-the-Job, Social, Formal) ratio is better suited.
In this episode, we discuss this research and what we think is the ideal OSF ratio for rep and physician training.
March 5, 2024
111 I The Critical Importance of Field Training: A Conversation with Paul Praino
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As a seasoned MedTech sales leader and former teacher, Paul Praino gets what it takes to sell a med device product and to educate on it. In this interview, Liz speaks with Paul about field training.
They discuss the importance of training the field trainer, creating a strong relationship between the training team and the field sales trainers, and the critical role the field trainer plays in the success of a new hire.
July 10, 2023
79 I Insights into Field Training with Nicole Gutierrez
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Join us as we interview Nicole Gutierrez, a seasoned territory manager in the Bay Area cardiac monitoring industry. With 7 years of sales expertise and a background in training and education, Nicole offers invaluable insights into building impactful programs for field representatives. Discover her unique perspective on the intersection of education, learning, and customer interaction in this conversation and learn how to build a program that builds buy-in from reps and keeps teams engaged.
March 29, 2023
65 I Q&A: “How do I keep my FSTs on track?”
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Even if you have a standardized field training program, it can be hard to keep your field sales trainers (FSTs) on track. In this episode, Liz and Rachel provide best practices for guiding your FSTs back to your messaging and agenda as they support your training program.
March 22, 2023
64 I Case Study: A Standardized Field Training Program
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Field training creates confident and informed sales reps, while building company culture. Listen in to this month's case study to hear how Cumby Consulting helped one company ensure consistent messaging and eliminate confusion as new reps move between the classroom and real-world experiences.
March 15, 2023
63 I TrainSmart Tip: Use a Printable Field Training Checklist
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YES, print it out! Printable checklists keep field trainers on task and in line with company messaging.
March 8, 2023
62 I Executive Insight: Field Trainer Incentive Programs are NOT Career Development Tools
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Not every great rep makes a great field trainer. It's easy to poise field trainer incentive programs as the next step in a rep's career, but it's so much more than that!
March 1, 2023
61 I Creating a Lasting Field Sales Training Program: Insights from Tim Lew
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Liz is joined by Tim Lew to discuss the crucial topic of building a successful and lasting field sales training program. Throughout the interview, Tim shares his insights on collaborating with all stakeholders to create a consistent and engaging training program that follows adult learning principles. He emphasizes the importance of selecting the right leaders to run these programs and delves into why it matters for the success of the initiative.
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