Episodes
165 | What We Got Wrong (and Right): Rethinking Commercial Training
This week Liz and Rachel break down the interview with Tony Recupero as they discuss commercial training and the meeting of technical and selling skills. They reflect on the power of informal mentors, the need for good questions, and how to reinforce marketing messages within clinical training. They end their conversation reflecting on how
162 | Creating a Learning Culture with Sarah Keenan
This week Liz is joined by Sarah Keenan, VP of Commercial Excellence, to discuss the importance of building physician and rep competency for commercial success. In their conversation they dive into how to create a learning funnel, assess competency, and partner with hospitals to track training. Listen in for how to create a culture of learning at your organization.
161 | Strategic Targeting: Identifying the Right Physicians for Your Product
In this episode, Liz and Rachel discuss Liz's interview with Sandy Waugh Ruggles on the importance of developing a go-to market strategy with specific physician targets. They share best practices for getting specific on who to target first, and how that information impacts the training process.
159 | Building Best Practices
This week Liz and Rachel dive into the interview with Liana Mari-Gordon on building best practices during the clinical trial. They share what stood out to them and how they've seen Liana's comments play out at other organizations.
158 | From Protocol to Practice: An Interview with Liana Mari-Gordon
In this episode, Liz Cumby is joined by Liana Mari-Gordon, an expert in mechanical engineering and surgical training, to discuss best practices throughout the clinical trial phase of medical devices. Liana shares her experiences of learning how what "looks good on paper" may need to be updated when the device is in the hands of a physician. They delve into the importance of standardizing training, capturing and sharing field data, and maintaining honest conversations about challenges and successes. The episode also highlights methods to implement continuous improvements and ensure best practices are disseminated across users.
157 | Learning Lessons Along the FDA Approval Pathway
This week, Rachel and Liz discuss Liz's conversation with Nada Hanafi on the FDA approval pathway and how training can be used to mitigate risk. They share what they learned from Nada about the process and their insights for developing curriculum that has high standards to ensure patient safety.
155 | Create the Assessments Before the Curriculum
Liz and Rachel dive into Liz's interview this week as they discuss competency exams for clinical support reps. As they do so, they share their insights into how creating assessments first can drive curriculum development and contribute toward a successful trial.
154 | Using Assessments to Prepare Reps with Dr. Varun Malhotra
Liz is joined by Dr. Varun Malhotra on the podcast this month to discuss clinical competency exams for clinical support reps. As both a practicing physician and an industry leader, he shares invaluable perspective on both how a rep should act in the OR and how companies should prepare reps to do so.
147 I Case Study: Product Launch Physician Training
What do you do if your physician training eLearning module becomes obsolete before the product is even launched? In this episode, Liz and Rachel discuss this exact experience and how they used "simple tech" to create training that could be iterated for the procedure's key learnings.
128 I Focusing on the Patient: A Conversation with Dr. Kathy Magliato
We're so happy to have Dr. Kathy E. Magliato MD, MBA, FACS on the podcast this week. In addition to being one of the few female cardiothoracic surgeons in the world, she is also an entrepreneur, a NY Times Bestselling author, and a nationally recognized media expert on heart disease (fun fact, she helped characters on a pretty popular medical TV show). She has a wealth of knowledge and the training to back it up.
