October 22, 2024
143 I Case Study: When NOT to Use eLearning
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In this episode, Liz and Rachel discuss a recent eLearning product module which needed more updates than anticipated as it tried to keep up with the product's roadmap. As the product continued to develop and release new software, it quickly became apparent that the investment in eLearning wasn't worth it for such a rapidly changing product. Tune in to hear the low budget solution they offered to the company instead!
May 28, 2024
123 I Case Study: Callpoint Podcast Series
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One of our clients was ready to increase their reps' attention to a specific callpoint by highlighting its market, sales nuances, opportunities, and ideal messaging, but they didn't want to take them out of the field to do it. So we turned to podcasting. By creating an 8-episode podcasting series, reps were able to hear from subject matter experts about how to target this callpoint and increase sales... all while on the road. Tune in to hear more!
May 21, 2024
122 I Executive Insight: Think Outside the Box!
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Executives, it's time to think outside of the box! Training is so much more than a PowerPoint in the classroom. Listen in as Liz and Rachel share why it's important to encourage your training teams to think outside the box and for some of the ways they're currently thinking about training physicians and reps outside of the classroom.
May 20, 2024
121 I Research & Reflect: Podcasting for Learning, Retention, & Enjoyment
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The research is in: using podcasting in training is a good modality for learning, retention, and enjoyment. Join Liz & Rachel as they discuss the Wolpaw et. al (2022) research on using podcasting with medical trainees. In their research, they compared reading a textbook to listening to a podcast while seated to listening to a podcast while on a treadmill. With all of their experiments, the podcast performed just as good or better at helping the trainees learn and retain the information. And not only that, they enjoyed the podcasts more, too!
May 7, 2024
120 I Podcasting with Tom Salemi
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Join us for an insightful episode as we sit down with Tom Salemi, a recognized voice in the medical device podcasting world. With a track record of successfully launching and hosting multiple podcasts, Tom shares his do's and don'ts when starting a podcast.
Whether you're a seasoned podcaster or just starting out, you won't want to miss his expert advice on how to create compelling content, build a dedicated audience, and establish yourself as an authority in your niche.
April 3, 2024
115 I AI for Med Device: A Conversation with Omar Khateeb
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This month, we shed light on the utilization of AI in the industry. In our latest interview, Liz sits down with Omar Khateeb, a distinguished industry expert. Join us as we delve into the realm of AI within the industry, exploring its practical applications, the significance of prompts, and its transformative impact on processes. Omar Khateeb shares his invaluable insights on AI's role in reshaping diverse sectors and offers his predictions for its ongoing evolution.
February 6, 2024
107 I ONE Launch Plan: A Conversation with Amanda DePalma
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Amanda DePalma is a Senior Vice President of Marketing who has led the charge of many product launches.
In this episode, she and Liz discuss her key to product launch success: having ONE singular plan between marketing, sales, and training. By having one plan, everyone in the organization knows what to strive for, and can drive toward that plan.
October 17, 2023
94 I Case Study: eLearning Product Launch
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Today, we're diving into a case study that unveils the secrets behind crafting a successful structured training program. Discover the key strategies, insights, and real-world examples to designing effective training regimens for creating an optimal training program.
July 25, 2023
82 I Q&A: The Pre-Work Dilemma: Strategies for Unprepared Attendees
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We've all had it happen: despite our best efforts, there's always some attendees who show up without completing the pre-work. In this episode, Liz and Rachel answer a listener question on how to approach this pre-work dilemma in advanced training for sales reps. Should the content be re-taught? Listen in to find out!
July 18, 2023
81 I Case Study: Physician Training Along the Adoption Curve
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This month's case study dives into a physician training program that offers different training modalities along the product adoption curve. Listen in as Liz and Rachel discuss the different components of this training program and how the use of different modalities engaged physicians and provided them with the knowledge they needed - when they needed it!
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