November 26, 2024
147 I Case Study: Product Launch Physician Training
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What do you do if your physician training eLearning module becomes obsolete before the product is even launched? In this episode, Liz and Rachel discuss this exact experience and how they used "simple tech" to create training that could be iterated for the procedure's key learnings.
November 19, 2024
146 I Executive Insights: Don’t Invest in Flashy Tech Tools Too Soon
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It's easy to want a product launch to feature flashy tech tools like VR systems, complex eLearning, or intricate benchtop models. But investing in flashy tech tools too soon can waste time and resources when the procedure is still likely to adapt to key learnings. In this episode, Liz and Rachel discuss what executives should be considering when choosing which tech tools to use in their next product launch.
November 12, 2024
145 I Research & Reflection: TechSmith’s 2024 Video Viewer Trends Report
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In this episode, Liz and Rachel dive into TechSmith's 2024 Video Viewer Trends Report discussing the key takeaways from the report and how they see these trends in practice - specifically in the MedDevice space.
November 5, 2024
144 I Making Great Videos: An Interview with Matthew Pierce
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This month Liz is joined by Matthew Pierce, a video expert from TechSmith! They chat through why video works well for training and their top considerations for creating and using training videos. Matt challenges us to get curious about the videos we watch in order to create the videos we'd like to see. He also shares a lot of great tips for ensuring your video quality is great, even on budget.
August 27, 2024
135 I Case Study: A Global Training Strategy
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In this episode, Liz and Rachel share a recent experience working with a large, global, capital equipment organization to create a unified training strategy. The company had multiple business units in multiple regions - all working in silos to develop training content, which was focused on the products' features, but lacked any explanation of their benefits.
Through interviews, meetings with a core team, and the review of current materials, Cumby Consulting developed a global training strategy with a new organizational structure. The result: consistent and efficient product training covering both the features and the benefits with unified messaging across the globe.
August 20, 2024
134 I Executive Insights: The Prime Time to Set Your Training Strategy
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Executives, this one's for you! Listen in as Liz and Rachel discuss the prime time to set a training strategy for your launch whether you're working with external consultants or building it internally. They'll discuss why it's so important to give this strategy development the time and resources needed to be creative and strategic in the development process.
August 13, 2024
133 I Research & Reflect: Lippitt Knoster Model
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The Lippitt-Knoster Model for Managing Complex Change explains the six elements required for successful change: vision, consensus, skills, incentives, resources, and an action plan. In this episode, Liz and Rachel discuss the model and the results if just one element is missing.
Throughout their conversation, you'll hear how this model can help ensure a successful med device product launch.
August 6, 2024
132 I Interview with Monica Campbell
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In this episode, Liz is joined by Monica Campbell, Sr. Director of Pain Interventions Medical Education and Sales Training at Medtronic. They discuss how having a clear strategy gives teams a clear direction, permission to say no, and reasons to celebrate.
Tune in to hear more about the development of training strategies, how to respond when they change, and how to best share them with key stakeholders.
May 21, 2024
122 I Executive Insight: Think Outside the Box!
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Executives, it's time to think outside of the box! Training is so much more than a PowerPoint in the classroom. Listen in as Liz and Rachel share why it's important to encourage your training teams to think outside the box and for some of the ways they're currently thinking about training physicians and reps outside of the classroom.
November 1, 2023
96 I Advanced Training A Conversation with Chanel Tsegai
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This month Liz sits down with Chanel Tsegai to discuss what works for advanced training. Throughout her career, Chanel has been a clinician, sales rep, and trainer, which gives her key insights. In this conversation, Chanel and Liz discuss what, why, and how to implement an advanced training program that meets every learner where they are.
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