Episodes
163 | Training Starts with Trust
In this episode, Liz and Rachel dive into the interview with Sarah Keenan about commercial training. They discuss their thoughts on a competency model, how and why to certify (or not), and the benefits of developing a learning culture. The episode ends with a reflection how training starts with trust: without it, your training just won't be effective.
159 | Building Best Practices
This week Liz and Rachel dive into the interview with Liana Mari-Gordon on building best practices during the clinical trial. They share what stood out to them and how they've seen Liana's comments play out at other organizations.
157 | Learning Lessons Along the FDA Approval Pathway
This week, Rachel and Liz discuss Liz's conversation with Nada Hanafi on the FDA approval pathway and how training can be used to mitigate risk. They share what they learned from Nada about the process and their insights for developing curriculum that has high standards to ensure patient safety.
147 I Case Study: Product Launch Physician Training
What do you do if your physician training eLearning module becomes obsolete before the product is even launched? In this episode, Liz and Rachel discuss this exact experience and how they used "simple tech" to create training that could be iterated for the procedure's key learnings.
146 I Executive Insights: Don’t Invest in Flashy Tech Tools Too Soon
It's easy to want a product launch to feature flashy tech tools like VR systems, complex eLearning, or intricate benchtop models. But investing in flashy tech tools too soon can waste time and resources when the procedure is still likely to adapt to key learnings. In this episode, Liz and Rachel discuss what executives should be considering when choosing which tech tools to use in their next product launch.
145 I Research & Reflection: TechSmith’s 2024 Video Viewer Trends Report
In this episode, Liz and Rachel dive into TechSmith's 2024 Video Viewer Trends Report discussing the key takeaways from the report and how they see these trends in practice - specifically in the MedDevice space.
144 I Making Great Videos: An Interview with Matthew Pierce
This month Liz is joined by Matthew Pierce, a video expert from TechSmith! They chat through why video works well for training and their top considerations for creating and using training videos. Matt challenges us to get curious about the videos we watch in order to create the videos we'd like to see. He also shares a lot of great tips for ensuring your video quality is great, even on budget.
135 I Case Study: A Global Training Strategy
In this episode, Liz and Rachel share a recent experience working with a large, global, capital equipment organization to create a unified training strategy. The company had multiple business units in multiple regions - all working in silos to develop training content, which was focused on the products' features, but lacked any explanation of their benefits.
Through interviews, meetings with a core team, and the review of current materials, Cumby Consulting developed a global training strategy with a new organizational structure. The result: consistent and efficient product training covering both the features and the benefits with unified messaging across the globe.
134 I Executive Insights: The Prime Time to Set Your Training Strategy
Executives, this one's for you! Listen in as Liz and Rachel discuss the prime time to set a training strategy for your launch whether you're working with external consultants or building it internally. They'll discuss why it's so important to give this strategy development the time and resources needed to be creative and strategic in the development process.
133 I Research & Reflect: Lippitt Knoster Model
The Lippitt-Knoster Model for Managing Complex Change explains the six elements required for successful change: vision, consensus, skills, incentives, resources, and an action plan. In this episode, Liz and Rachel discuss the model and the results if just one element is missing.
Throughout their conversation, you'll hear how this model can help ensure a successful med device product launch.
