November 19, 2024
146 I Executive Insights: Don’t Invest in Flashy Tech Tools Too Soon
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It's easy to want a product launch to feature flashy tech tools like VR systems, complex eLearning, or intricate benchtop models. But investing in flashy tech tools too soon can waste time and resources when the procedure is still likely to adapt to key learnings. In this episode, Liz and Rachel discuss what executives should be considering when choosing which tech tools to use in their next product launch.
November 12, 2024
145 I Research & Reflection: TechSmith’s 2024 Video Viewer Trends Report
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In this episode, Liz and Rachel dive into TechSmith's 2024 Video Viewer Trends Report discussing the key takeaways from the report and how they see these trends in practice - specifically in the MedDevice space.
November 5, 2024
144 I Making Great Videos: An Interview with Matthew Pierce
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This month Liz is joined by Matthew Pierce, a video expert from TechSmith! They chat through why video works well for training and their top considerations for creating and using training videos. Matt challenges us to get curious about the videos we watch in order to create the videos we'd like to see. He also shares a lot of great tips for ensuring your video quality is great, even on budget.
October 22, 2024
143 I Case Study: When NOT to Use eLearning
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In this episode, Liz and Rachel discuss a recent eLearning product module which needed more updates than anticipated as it tried to keep up with the product's roadmap. As the product continued to develop and release new software, it quickly became apparent that the investment in eLearning wasn't worth it for such a rapidly changing product. Tune in to hear the low budget solution they offered to the company instead!
October 15, 2024
142 I Executive Insights: Training Needs a Headcount
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Executives, as you plan your budget, give training a headcount. Tune in to hear the skills your headcount needs and those they don't. Liz and Rachel discuss how content development and facilitation skills are crucial for the product's success.
October 8, 2024
141 I Research & Reflect: Budgeting for 2025
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Have you started your 2025 budget yet? How are you making decisions about where to allocate funds? In this episode, Liz and Rachel discuss what they think companies should think about as they build their budgets for 2025, including which technologies are worth investing in and where companies might be able to cut costs. As always, they return to strategy and ensuring your budget for the coming year is aligned with a clear plan.
October 1, 2024
140 I Understanding Fundraising: An Interview with Terri Burke
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This week Liz is joined by Terri Burke, a venture partner, to learn more about how MedTech start ups can and should fundraise. Terri shares what venture capitalists want to know about your value proposition, clinical trial process, technology, pricing strategy, risks, people, and key inflection points. You'll also hear the ways venture capitalists continue to journey with the company after the investment. You may be thinking, "what does this have to do with training?". Liz and Terri also dive in to how VCs think about training and how that training can support the business needs.
September 24, 2024
139 I Case Study: Commercial Product Launch
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In this episode, Liz & Rachel discuss a recent commercial product launch they worked on in partnership with a company and the other consultants the company had hired. During their conversation, they cover their key learnings from the experience and the action steps they (and the company) took to ensure all deliverables were consistent, on-brand, and on time.
September 17, 2024
138 I Executive Insights: Questions to Ask When Selecting a Training Consultant
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Once you've approved the budget for a training consultant, how do you choose which one to hire? In this episode, Liz and Rachel discuss questions you can ask to find the best consultant to meet the training needs of your product and your company. They also offer questions for ensuring that the consultant can successfully partner with your organization to create and implement a new training program.
September 10, 2024
137 I Research & Reflect: Overcome Bias by Using Consultants
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In this episode, Liz and Rachel discuss five types of internal bias that may be present as you develop a training strategy and how to overcome that bias - using consultants. Becoming aware of these biases can help you push past "the way we've always done it" to create effective and engaging training.
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