June 19, 2024
126 I Executive Insight: Attend Your Physician Training with Purpose
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It's easy for an external or physician training to become crowded with internal employees who want to observe or learn. But how does that effect the learning environment? In this episode, Liz and Rachel discuss the implications of crowding external training with internal employees and the questions you should ask before inviting your internal employees.
June 11, 2024
125 I Research & Reflect: Cognitive Load Theory
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In this episode, Liz and Rachel discuss how to coach KOLs to prevent information overload by discussing John Sweller's Cognitive Load Theory. Tune in for their tips on managing the intrinsic load of the content while improving the germane load through presenting the information with existing schema. Finally, learn how to reduce the extraneous load which may distract from the learning.
June 4, 2024
124 I When the Case Isn’t Textbook: A Conversation with Dr. Melynda Barnes
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This month we're joined on the TrainSmart Podcast by Dr. Melynda Barnes. As a a double board-certified Facial Plastic and Reconstructive Surgeon and Otolaryngologist and Chief Medical Officer at Ro, Dr. Barnes brings a wealth of perspective on physician training, how to best coach physician faculty, and the value of a medical device rep. Tune in for great insight, encouragement, and inspiration for working with physicians!
May 28, 2024
123 I Case Study: Callpoint Podcast Series
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One of our clients was ready to increase their reps' attention to a specific callpoint by highlighting its market, sales nuances, opportunities, and ideal messaging, but they didn't want to take them out of the field to do it. So we turned to podcasting. By creating an 8-episode podcasting series, reps were able to hear from subject matter experts about how to target this callpoint and increase sales... all while on the road. Tune in to hear more!
May 21, 2024
122 I Executive Insight: Think Outside the Box!
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Executives, it's time to think outside of the box! Training is so much more than a PowerPoint in the classroom. Listen in as Liz and Rachel share why it's important to encourage your training teams to think outside the box and for some of the ways they're currently thinking about training physicians and reps outside of the classroom.
May 20, 2024
121 I Research & Reflect: Podcasting for Learning, Retention, & Enjoyment
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The research is in: using podcasting in training is a good modality for learning, retention, and enjoyment. Join Liz & Rachel as they discuss the Wolpaw et. al (2022) research on using podcasting with medical trainees. In their research, they compared reading a textbook to listening to a podcast while seated to listening to a podcast while on a treadmill. With all of their experiments, the podcast performed just as good or better at helping the trainees learn and retain the information. And not only that, they enjoyed the podcasts more, too!
May 7, 2024
120 I Podcasting with Tom Salemi
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Join us for an insightful episode as we sit down with Tom Salemi, a recognized voice in the medical device podcasting world. With a track record of successfully launching and hosting multiple podcasts, Tom shares his do's and don'ts when starting a podcast.
Whether you're a seasoned podcaster or just starting out, you won't want to miss his expert advice on how to create compelling content, build a dedicated audience, and establish yourself as an authority in your niche.
April 30, 2024
119 I True Story with Dr. Melissa Adrouny
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Join us as we speak with Dr. Melissa Adrouny, a native of the Bay Area and a seasoned OBGYN. In this podcast, Dr. Adrouny offers a glimpse into her professional background and med school experiences while sharing valuable insights into what she looks for in sales representatives engaging with her medical practice. Don’t miss this […]
April 23, 2024
118 I Case Study: AI for Video Creation
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Recently we created a series of physician-to-physician videos highlighting key product messages. Throughout the process we utilized artificial intelligence to highlight key timestamps and create transcripts. But the result wasn't always as good as we hoped. Listen in as we describe where AI helped in the process and where we still had to put in the work to make a really great video.
April 16, 2024
117 I Executive Insight: Lead in an AI-Dominated World
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According to McKinsey (2023), AI is changing how companies need to think. Executives, it's time to think with AI in mind! How will you hire in a world dominated by AI? How will AI drive revenue and cut costs? How will you train your current staff to adopt to the changing landscape with the adoption of AI?
In this episode, we'll share with you the research and our thoughts on how AI effects the MedTech leader.
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