February 13, 2024
108 I Research & Reflect: Physician Adoption of Technology
with
An AMA Digital Health Study (2022) studied what physicians want before they adopt a new technology.
In this episode, we discuss these top four drivers and how Cumby Consulting intentionally weaves them into their physician training programs. Listen in to ensure you're giving physicians the information they need to adopt your technology!
February 6, 2024
107 I ONE Launch Plan: A Conversation with Amanda DePalma
with
Amanda DePalma is a Senior Vice President of Marketing who has led the charge of many product launches.
In this episode, she and Liz discuss her key to product launch success: having ONE singular plan between marketing, sales, and training. By having one plan, everyone in the organization knows what to strive for, and can drive toward that plan.
July 18, 2023
81 I Case Study: Physician Training Along the Adoption Curve
with
This month's case study dives into a physician training program that offers different training modalities along the product adoption curve. Listen in as Liz and Rachel discuss the different components of this training program and how the use of different modalities engaged physicians and provided them with the knowledge they needed - when they needed it!
May 23, 2023
73 I Case Study: An Unexpected Need
with
Recently a client came to us with a makeshift training plan for reps and physicians with a desire to make a strategic and scalable solution for growth. Listen in to this case study as Liz and Rachel discuss how they conducted a needs assessment at the company to understand the true training need... which was quite different than what was expected!
April 19, 2023
68 I Case Study: Uncomplicating a Physician Training Webinar
with Liz & Rachel
Over time, it's easy for your physician webinar to become crowded with all of your product's key learnings. In this week's episode, Liz and Rachel share a case study where they helped a company go "back to basics" by applying the adult learning principles to highlight key points of the procedure. This helped simplify the slides and the company's messaging in the process.
February 22, 2023
60 I Q&A: “Trained but no case for two months… How do I address the first case gap?”
with
The topic of this month's question is the gap between training and the first case. What happens to retention during this gap? Our discussion revolves around refresher training and memory retention using adult learning principles.
February 15, 2023
59 I Case Study: Saving Time, Energy, & Resources on Physician Training
with
In this month’s case study, we discuss how scaling a training program begins with understanding the training need and the goal of the program itself.
February 8, 2023
58 I Executive Insight: Don’t Invite Every Physician to Your Training
with Liz & Rachel
In this month's "Executive Insight," we discuss finding the right target audience and qualifying them before they attend company-sponsored events. During the discussion, we also discuss how physician learning curves affect product adoption at the individual level.
February 1, 2023
57 I Developing an Athletic Mindset for Physician Training: A Conversation with Dr. Natalia Callaway
with Dr. Natalia Callaway
Dr. Natalia Callaway joins Liz in today's episode for a lively discussion on physician training. Dr. Callaway shares her insights on using case studies in physician training and the benefits of sharing the things that didn't work in the procedure as a way to communicate procedural rationale.
November 16, 2022
46 | Case Study: Global Physician Training
with Liz & Rachel
This week Liz and Rachel discuss how Cumby Consulting helped an organization scale and adapt its current U.S.-based physician training program to a global virtual training program. Tune in to hear the process, outcome, and key learnings during this partnership between Cumby Consulting and its client.
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