June 19, 2024
126 I Executive Insight: Attend Your Physician Training with Purpose
with
It's easy for an external or physician training to become crowded with internal employees who want to observe or learn. But how does that effect the learning environment? In this episode, Liz and Rachel discuss the implications of crowding external training with internal employees and the questions you should ask before inviting your internal employees.
June 4, 2024
124 I When the Case Isn’t Textbook: A Conversation with Dr. Melynda Barnes
with
This month we're joined on the TrainSmart Podcast by Dr. Melynda Barnes. As a a double board-certified Facial Plastic and Reconstructive Surgeon and Otolaryngologist and Chief Medical Officer at Ro, Dr. Barnes brings a wealth of perspective on physician training, how to best coach physician faculty, and the value of a medical device rep. Tune in for great insight, encouragement, and inspiration for working with physicians!
February 27, 2024
110 I Case Study: Patient Selection Webinar
with
We recently worked with a company to develop a physician-to-physician webinar focusing on patient selection for a complex capital product.
Tune in to hear how we developed slides to guide a physician through sharing his personal experiences with the technology and why our key learning was the need for a strong company representative, even in a physician-to-physician webinar.
February 20, 2024
109 I Executive Insights: Training – Your Company’s 1st Impression
with
You have one chance at a first impression with your physicians - are you capitalizing on it? In this episode, we explain how training is your company's chance to make a great first impression with your physician users.
From company culture to clinical competency and from developing credibility to creating a strong community, your training program can make a break your relationship with your physicians.
February 13, 2024
108 I Research & Reflect: Physician Adoption of Technology
with
An AMA Digital Health Study (2022) studied what physicians want before they adopt a new technology.
In this episode, we discuss these top four drivers and how Cumby Consulting intentionally weaves them into their physician training programs. Listen in to ensure you're giving physicians the information they need to adopt your technology!
February 6, 2024
107 I ONE Launch Plan: A Conversation with Amanda DePalma
with
Amanda DePalma is a Senior Vice President of Marketing who has led the charge of many product launches.
In this episode, she and Liz discuss her key to product launch success: having ONE singular plan between marketing, sales, and training. By having one plan, everyone in the organization knows what to strive for, and can drive toward that plan.
July 18, 2023
81 I Case Study: Physician Training Along the Adoption Curve
with
This month's case study dives into a physician training program that offers different training modalities along the product adoption curve. Listen in as Liz and Rachel discuss the different components of this training program and how the use of different modalities engaged physicians and provided them with the knowledge they needed - when they needed it!
May 23, 2023
73 I Case Study: An Unexpected Need
with
Recently a client came to us with a makeshift training plan for reps and physicians with a desire to make a strategic and scalable solution for growth. Listen in to this case study as Liz and Rachel discuss how they conducted a needs assessment at the company to understand the true training need... which was quite different than what was expected!
April 19, 2023
68 I Case Study: Uncomplicating a Physician Training Webinar
with Liz & Rachel
Over time, it's easy for your physician webinar to become crowded with all of your product's key learnings. In this week's episode, Liz and Rachel share a case study where they helped a company go "back to basics" by applying the adult learning principles to highlight key points of the procedure. This helped simplify the slides and the company's messaging in the process.
February 22, 2023
60 I Q&A: “Trained but no case for two months… How do I address the first case gap?”
with
The topic of this month's question is the gap between training and the first case. What happens to retention during this gap? Our discussion revolves around refresher training and memory retention using adult learning principles.
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