All Episodes

  • June 17, 2025

    161 | Strategic Targeting: Identifying the Right Physicians for Your Product

    with

    In this episode, Liz and Rachel discuss Liz's interview with Sandy Waugh Ruggles on the importance of developing a go-to market strategy with specific physician targets. They share best practices for getting specific on who to target first, and how that information impacts the training process.

  • June 3, 2025

    160 | Go-To Market Strategy: An Interview with Sandy Waugh Ruggles

    with

    Are you ready to launch? This week, Liz is joined by Sandy Waugh Ruggles to discuss go-to market strategy. In their conversation, they discuss the importance of identifying targets early and training commercial reps on those targets so that they can best sell the product. Sandy shares why she recommends utilizing psychographic descriptors for targeting and the importance of gaining alignment on these targets prior to launch.

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